WHAT IS A VACATION BLOG AND THE WAY TO COMPOSE A VACATION SITE

What is a vacation blog and the way to compose a vacation site

What is a vacation blog and the way to compose a vacation site

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What is a travel blog?

A blog is a type of website that is updated regularly in the form of posts. These posts can be stories and/or snippets of information, reviews, photographs, images, podcasts and other types of content that can be uploaded online.
More often than not, a blog is written from the perspective of one person or a couple/small group. Large companies are embedding blogs into their main website to explain products/services in more detail and to attract internet traffic to their main website. Zurich Life’s Cost of Education blog the best example of such a strategy. Further information on standalone versus embedded blogs can be found in my Introduction to Blogging post.
A travel blog is simply a blog where the entire focus is on the world of travel.
1. To see where blogging fits into the online marketing world, check out my Introduction to Digital Marketing post.


How to start a travel blog

Firstly, have something meaningful to write about. If you want to stand out from the crowd then focus on a niche (i.e. the travel topic which you’re an expert on or passionate about). Popular travel blog niches include adventure travel, culinary/food travel, travelling with children. There’s no such thing as a narrow niche. My niche looks at the cultural and historical aspect of destinations for solo female travellers and I still get readers. Trust me, there are people out there in cyberspace who have the same interest and passion as you. You’ll never be alone on the internet!
2. Study SEO. Surely a typo for CEO? No, SEO is Search Engine Optimisation and is the ability to create and manage a website so that it ranks well on search engines. Attention is the currency of the internet so if you want to appear on page 1 of a Google search then learning and applying SEO is essential.
3. Choose a blogging platform. A blogging platform is a service which enables you to store and publish your content. Popular blogging platforms include WordPress.com, WordPress.org, Joomla, and Tumblr. Decide what you want from your blog and how your needs are met by the blogging platform companies.
4. Choose a domain name which reflects your content. A domain name is basically part of your blog’s website address. For example, the domain name of Arrivals Hall is arrivalshall.com. Domain name matters a lot for SEO…which is why you should study SEO before setting up your site. Blogging platforms will assist with the technical aspects of domain name set-up.
5. Create the blog using the blogging platform chosen. Create pages on your blog to give readers a background to you and your content. The following pages are essential for travel blogging:
• Home
• Destinations/Regions
• About
• Contact
6. Link your social travel blog examples media to your blog to promote the site and posts.
7. If you want to take blogging seriously then ensure your blogging platform has a statistics facility. If not, attach Google Analytics to your blog. Beware, some blogging platforms don’t allow you to attach Google Analytics unless you pay a high subscription fee.













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